Viewing course details for 2025 year of entry

Attendance
Blended learning
Start
January 2025
Fees
See the Fees ad funding section
Duration
3 years full-time
Course Leader
Tim Riley
Study mode
Online, Blended
Location
Hendon campus
Placement year
No
School / Department
School of Art and Design
Currently Reading: Course overview
Course overview

Why choose Digital Design (Degree Apprenticeship) BA 

The BA Digital Design (CDDP) degree apprenticeship programme is a new way of learning through an employer, apprentice and university partnership. Learning is achieved in the workplace and is completed while employed in industry. The apprenticeship brings benefits and opportunities to both employer and apprentice.

For employers, the CDDP degree apprenticeship is a chance to add value to your workforce by developing an apprentice’s career, watch them progress and build long-term relationships. Employers will benefit from skilled employees knowledgeable in well-designed digital content, communication, services and creative digital solutions. Apprentices are driven, ambitious employees who are looking to develop and can bring a real diversity of thinking to your company. Apprentice training is financed through the Apprenticeship Levy fund.

For the apprentice, there are no tuition fees or student loan repayments and you will ‘earn while you learn’, developing your capabilities at work as you study so you can put what you learn into practice straight away. Through the CDDP apprenticeship you will gain experience and skills to become a confident and professional Creative Digital Design graduate.

Middlesex University has a long and proud history of offering high calibre Arts and Design education and work-based learning programmes for several decades. Apprentices taking the BA Digital Design degree apprenticeship will benefit from the vast experience of both Faculty of Arts and Creative Industries and the Centre for Apprenticeships and Skills, which currently offers several degree apprenticeships programmes in Business, Policing and Nursing.

Course highlights for employers

  • Your company will benefit from skilled employees knowledgeable in well-designed digital content, communication, services and creative digital solution
  • Develops employees into confident Digital Design Professionals who can work across a wide range of businesses and projects
  • Upskill current employees or attract new recruits
  • This qualification is beneficial throughout the creative industries and creative economy as well as in the Finance, Retail, Technology and Government Departments
  • Apprentices will implement design concepts to develop and communicate new products and to provide innovative design solutions
  • Employers with payroll of more than £3 million can use their apprenticeship levy contributions to pay for places on apprenticeship programmes
  • Employers with a payroll below £3 million are eligible for government funding that will cover up to 95% of the cost of an apprenticeship course.

Course highlights

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No fees for students

No tuition fees or student loan repayment

groups

On the job learning

Earn while you learn – paid employment while you are learning

task

Showcase your skills

Build a portfolio of industry-produced creative work

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State of the art facilities

The programme is part of the Faculty of Arts and Creative Industries, which offers state of the art facilities and close links to London-based industries

manufacturing

Top educator

Dr Tim Riley, programme leader, is a leading authority on the value of apprenticeships within the creative industries

About your course

About your course

Apprentices will develop knowledge, skills and behaviours including: Creative processes and key perspectives, approaches and schools of thought and how to apply them; working to/with briefs and managing client relationships; digital design tools and methods, and understanding their strengths and weaknesses and application; user centred and accessible design, user research & UX; fundamentals of branding; visualisation of data; 3D Data capture and processing; 3D Models for use in creative sectors and wider economy.

Modules

The aim of this module is to introduce you to the fundamentals of creative digital design and help you develop an understanding of a broad range of creative processes.

The aim of this module is to introduce you to the fundamentals of creative digital design and help you develop an understanding of a broad range of creative processes.

The aim of this module is for you to create impactful and eye-catching creative designs related to digital art, digital graphic design, video, online services and installations.

The aim of this module is for you to develop conceptualisation and strategic thinking skills and apply creativity to all creative digital development projects, including non-screen-based media.

The aim of this module is to offer you an in-depth exploration of managing end-to-end creative digital design projects for a range of different contexts and environments using methodologies and processes.

The aim of this module is to help you reflect on your continuing practice as an apprentice in order to be able to assess and evaluate the experience in your workplace.

Modules

The aim of this module is for you to create mock-ups, visualisations and/or prototypes of design concepts and communicate these through pitches and presentations gaining agreement to develop these into final design solutions.

The aim of this module is for you to learn to interpret client briefs to create and deliver powerful ideas.

In this module, you will create digital design solutions for a broad range of media including online services, installations and contribute to strategy around creative direction.

The aim of this module is for you to demonstrate an understanding of the life cycle of a campaign project from brief through concept, creative articulation, refinement/iteration and delivery, including familiarity of market-standard design management software.

The aim of this module is for you to effectively lead the communication of design concepts to stakeholders articulating how brand considerations influenced ideation and execution.

Continuing from the year 1 portfolio, the purpose of this module is to ensure that you re-establish the purpose and direction of your development needs and learning opportunities to enable the formulation of a personal action plan for progression into year 3 and end point assessment.

Modules

The aim of this module is for you to propose an innovative creative project that uses current and emerging media and technology such as 3D space, immersive technologies and artificial intelligence, etc.

The aim of this module is for you to identify opportunities for complex and compelling data stories and how to present them through creative digital channels.

Continuing from the year 1 and 2, the purpose of this module is for the you to continue to gather evidence about and consider your workplace as a site of learning.

The purpose of this module is for you to develop, produce and deliver a work-based creative digital design project that includes all the knowledge, skills and behaviours you have learnt throughout the programme for presentation at the end-point assessment.

To find out more about this programme, please download the BA Digital Design (degree apprenticeship) course specification (PDF).

Teaching and learning

Teaching

This is a professional programme and the apprentice will be taught via a work-integrated blended learning approach which will comprise the following:

  • Work-integrated learning will consist of on-the-job development and application of knowledge, skills and professional behaviours. The apprentice’s progress will be monitored through regular progress reviews and supervised by their workplace mentor.
  • Module workshops will be taught by professionals and specialist staff introducing new relevant academic and professional content
  • Specialist workshops will be delivered face-to face and/or online
  • Online learning includes structured individual and/or group online learning activities and tasks that involves facilitated tutor and peer group feedback to support learning development.

Assessment

All assessment for all modules will be based on coursework alone and will be graded accordingly. The apprentice will be required to submit a range of evidence of work-integrated learning in for assessment that authentically reflects aspects of practice as a Creative Digital Design Professional. 

End-point Assessment

As an integrated Degree Apprenticeship there is no requirement for a separate End-point Assessment (EPA) to complete the apprenticeship. The requirements for EPA are built into the final stage modules of the bachelor’s degree programme. 

The integrated EPA will comprise of the following two components:

  1. A Final Work Based Project
  2. A Panel Interview

The combination of the final work-based project and the panel interview will fully test that the apprentice meets all requirements of the standard.

Fees and entry requirements

Fees

  • There is no cost to do a higher or degree apprenticeship for the apprentice/learner. They will earn at least the minimum wage for apprentices but many companies pay more than this, particularly for higher and degree apprenticeships
  • Fees are paid by the apprentice employer, drawn from the apprenticeship levy or via co-investment arrangements
  • Employers in England, can directly access their levy through the Digital Apprenticeships Service
  • If an employer is a non-levy paying employer then they will share the cost of training and assessing their apprentices with government – this is called ‘co-investment’.

Entry requirements

  • Apprentices must be in full time employment
  • Apprenticeship programmes are not available for international students
  • Apprentices would need to be working in England for a minimum of 3 years prior to starting an apprenticeship
  • Apprentices should have English, Maths at Level 2 (GCSE C/4 or equivalent).
  • Apprentices without level 2 English and Maths 2 (GCSE or equivalent) will need to achieve this level prior to taking the End-Point Assessment.
  • UCAS tariff of 112 points
  • Relevant or prior experiential learning (RPL) will be assessed at the start of the programme, and if evidenced may convert relevant university-level knowledge, skills and behaviours into credits that can be put towards a qualification.

Course specific requirements:

Applicants to the course may be invited to an interview.

Alice Himfen portrait

"I feel so lucky to be on this course! From the start I was pumped and ready to learn and the journey has been such an eye opener. I can’t begin to describe the amount of information and insight that has been shared. You will find these little gems you can use to elevate yourself and your way of thinking. This course has taught me so much already, presenting areas of the industry I would have never thought of exploring."
 
Alice Himfen, Exertis – Year 1,  BA Digital Design apprenticeship 

Careers

Careers

The programme is specifically designed to prepare apprentices to be fully competent to undertake the role of Creative Digital Design Professional on completion of both the bachelor’s degree qualification and the apprenticeship.

For example: Application Designer, Creative Artworker, Creative Design Manager, Creative Designer, Creative Director, Digital Designer, Graphic Designer, Interaction Designer and Web Designer.

Explore other apprenticeships

Take your first step towards the future you want

We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.

Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.

Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.

At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.