Dr Rui Su

Senior Lecturer in Tourism

Rui Su

  • School Faculty of Business and Law

  • Department Marketing, Enterprise & Tourism

  • Location London

Research activities

My research interests are in cultural tourism, museology, war study and urban planning. 

Particular interests in the following topics:

  • Interpretation in museums
  • Cultural trauma and coping 
  • War memory and interpretation
  • Conflict and peacebuilding 
  • Visitor behaviours and visitor economy 

    • Articles in journals:

    Su, R. & Park, H.Y. (2023). Negotiating cultural trauma in tourism. Current Issues in Tourism, 26(10), 1652-1668. 

    Sun, Y., Cai, H., Su, R. & S, Q. (2019). Advantage of low quality in short life cycle products. Asia Pacific Journal of Marketing and Logistics, 32(5), 1038-1054.

    Su. R. & Cai, H. (2019). From cultural governance to cultural tourism – Towards an interpretation approach. Tourism, Culture and Communication, 19(4), 291-302.

    Su, R., Bramwell, B. & Walley, P. (2018). Cultural political economy and urban heritage tourism. Annals of Tourism Research, 68, 30-40. 

    Su, R. (2017). Carrying capacity and tourist interaction: A case study of four European museums. Tourism Planning and Design, 23, 64-72.

    Chapters in books:

    Park, H.Y. & Su, R. (2024). Negotiated encoding and decoding of sensitive heritage. In: L. Lixinski & Y. Zhu. (Eds.). Heritage, Conflict and Peace-Building (pp.83-100). London: Routledge.

    Book reviews:

    Su, R. (2013). Dancing cultures. Annals of Tourism Research, 42, 451-453. 

    Su, R. (2013). Intangible heritage and the museum: new perspectives on cultural preservation. Journal of Tourism and Cultural Change, 11(1-2), 129-131.

    Su, R. (2013). Safeguarding intangible cultural heritage. Journal of Heritage Tourism, 8(4), 362-363.

    Grants:

    2024-25 Principal Investigator (PI), "Invisible immigrant food entrepreneurs", funded by Higher Education Innovation Fund (HEIF), £4978.45.

    2023-24 Principal Investigator (PI), "Taste of Memory", funded by The British Academy SHAPE Involve and Engage, £7956.70. News is here. 

    2023-24 Co-Investigator (CI), "Taste of charitable giving in small museums: Case study of London Borough of Camden", funded by Middlesex University Research Facilitation Fund (RFF), £2463.00.

    2022-23 Principal Investigator (PI), "London without walls: Creative and digital strategies for community engagement", funded by Higher Education Innovation Fund (HEIF), £4989.00. 

    2021-22 Principal Investigator (PI), “Uncovering hidden culture for visitor economy recovery", funded by Middlesex University Research & Knowledge Facilitation Fund (RKEFF), £2482.00.

    2019 Early Career Research (ECR) funding, “Development through the creative industries in Turkey”, funded by UKRI, AHRC and Katip Celebi Newton Fund, value: £578.00.

    2018-19 Principal Investigator (PI), “Transforming visitors’ emotional experiences through interpretations: The case of National Trust”, funded by Middlesex University Research Facilitation Fund (RFF), value: £2500.00.

    2017-18 Co-Investigator (CI), “UK-Thailand Transnational Education (TNE) Development Project Year 2 – Gearing toward Thailand 4.0 and Sustainable Development”, funded by British Council and Nakhon Pathom Rajabhat University, value: 481,500 Baht (£11,264.00).

    2016 Early Career Research (ECR) funding, “Sustaining urban culture in city tourism: An interdisciplinary approach”, funded by British Council, Katip Celebi Newton Fund and Tubitak, value: £500.00.

    Engagement activities with external bodies:

    1. The London Archives, Ming-Ai (London) Institute, University of Nottingham - "Taste of Memory" Exhibition and Festival. YouTube link is here. 

    2. King’s College London, Seoul National University, panel, "International Seminar on Heritage Interpretation and Presentation for Future Generation", 24 June 2024.

    3. Arts and Humanities Research Council (AHRC), grant reviewer, "India-UK research into creative industries and cultural heritage call". December 2023.

    4. London Metropolitan Archives, Lee Kum Kee (Europe) Limited, Ming-Ai (London) Institute – collaborated and delivered a series of public engagement workshops for the "Taste of Memory" project, funded by The British Academy (2023-24).  YouTube link is here.

    5. Jewish Museum London, Rainbow Collective, The Royal Philatelic Society London, Ming-Ai (London) Institute - collaborated and delivered digital storytelling workshop and public engagement festival, funded by HEIF (2022-23). YouTube link is here. 

    6. University of Otago - DBA external examiner. May 2022. 

    7. UCL, panel, "Mandarin tourism marketing by year 10 students on the Mandarin Excellence Programme". Link is here. October 2021. 

    8. China National Tourist Office, consultant, "Smart tourism in the UK", November 2021. 

    9. Sheffield Hallam University - DBA external examiner. October 2020. 


    Current Teaching

    Undergraduate and Postgraduate teaching:

    TOU2016 Emerging Market: China and Latin America

    TOU2018 Tourism Enterprises and Revenue Management

    TOU2019 Tourism Business

    TOU3011 Creative Branding

    TOU3922 Cultural and Heritage Tourism

    TOU4235 Visitor Attractions Management

    Past experiences:

    Visiting Lecturer, University of Exeter, 2014

    Associate Lecturer, Sheffield Hallam University, 2013-2011

    Personal Tutor, University of Sheffield, 2011


    Biography

    Dr. Rui Su is Senior Lecturer in Tourism and Departmental Research & Knowledge Exchange Lead for Department of Marketing, Enterprise and Tourism. She has received a number of small research funding from The British Academy, The British Council, AHRC and Middlesex University London.

    Qualifications

    Title: PhD in Cultural Tourism


    Title: MRes Business Management


    Title: MSc International Hospitality and Tourism Management


    External activities

  • Led skills workshop (funded by The British Academy) – “Hidden Stories with the British-Chinese Community”, 10 April 2024, London Metropolitan Archives. , London Metropolitan Archives,
  • Led skills workshop (funded by The British Academy) – “Behind the scene: film and image collections”, 28 February 2024, London Metropolitan Archives. , London Metropolitan Archives,
  • Led project launch event (funded by The British Academy) – “Taste of Memory”, 20 November 2023, London Metropolitan Archives. , London Metropolitan Archives,
  • Led public engagement workshop – “Writing, managing and evaluating successful funding bids”, 29 September 2023, Middlesex University., Middlesex University,
  • Led festival – “London without Walls: Creativity and digitalisation for community engagement”, 3 July 2023, The Royal Philatelic Society London. , The Royal Philatelic Society London,
  • Led public engagement workshop – “Digital storytelling and arts: How to create and engage with digital learning”. 6 June 2023, Jewish Museum London., Jewish Museum London,
  • Led public seminar – “Bring Back Cultural Heritage Tourism: Digital Engagement in Pandemic Era”, 22 September 2022, Middlesex University., Middlesex University ,

    • Publications

    View publications